Paramount Public Relations’ client Texas de Brazil just hosted two events at the National Restaurant Association Show and International Wine, Spirits & Beer Event, the largest food and hospitality industry trade show in the U.S. at Chicago’s McCormick Center.

On Sunday, May 17, Texas de Brazil hosted a pairing event with Argentinean wine BCrux at the International Wine, Spirits & Beer Event, serving bacon wrapped chicken with an apple cranberry relish. Guests of the show raved about the food and how well it paired with BCrux’s award winning red.

On Monday, May 18 Texas de Brazil hosted a lamb butchering demo at the NRA’s Culinary Scene, wowing guests by butchering a lamb into the different cuts and sharing valuable knowledge on the butchery and preparation of lamb. Texas de Brazil shined at the show, demonstrating their expertise in the culinary world.

I spent the weekend wandering the show to see what else it had to offer, what other companies were doing, to check the new and noteworthy products and of course, to taste!

Some other companies I recommend checking out; Vinturi and their awesome wine aeroter, Dry Soda, Burn Cream and Desert Juniper Gin (best gin I’ve ever tasted.)

Lauren Bishop

Senior Account Executive

While on a flight home from visiting my mom for mother’s day, I had some time to reflect about how I was born to be a marketer. It’s in my blood, literally!  After filling my childhood with memories of crafts and creativity, my mom went back to work in the marketing department of a bank.   She recently retired after a successful career in meeting/event planning and marketing. It was wonderful to see her so happy and relaxed after all the blood, sweat, tears and entire being that she put into her career.  This is after all, written for all the marketing moms out there—dads, you will get your turn next month.

Here is to all the moms and moms-to-be in my life and yours, many of whom are marketers, whether by career or by nature!   Being a mom, aunt, step-mom, etc. gives a unique perspective to any marketing program, especially since moms are often the major caregivers and decision makers in their households.

Happy mother days to all of the Moms in my life, especially my Mom! Thank you for holding the world on your shoulders all the while with smiles on your faces.

“All women become like their mothers. That is their tragedy. No man does. That’s his.” -Oscar Wilde, The Importance of Being Earnest